Search engine optimization (SEO) is making a lot of noise in the business marketing world. Companies seek the perfect SEO strategy to place their websites on top of the search engine results page and haul in more customers. Because of the continuous demand for SEO services, the number of SEO agencies in Singapore is robustly growing.
SEO agencies are companies that you can hire to manage your SEO efforts. They are composed of professional marketing personnel who are experts in today’s business marketing trends. With them, SEO management will become less of a hassle. However, with so many SEO agencies springing about, how would you choose the best one to hire?
Here are some questions that you need to ask your SEO agency before signing that contract.
1. How will you improve my search engine rankings?
This question may require too broad of an answer, but a good SEO agency should be able to point out (even in one instant look) some major flaws in your current website. Ask them what possible methodologies should be used in order to boost your website’s ranking in popular search engines. They should be able to show you some past accomplishments that they achieved using these methods. In Singapore, SEO agencies should always have a good grasp of the guidelines of popular search engines like Yahoo or Google. As a basic rule, their methodologies should always adhere to such rules to avoid any penalties and stay updated.
2. How do you measure SEO performance?
Another important fact to check is how you will know that your SEO efforts are paying off. There are tons of data that need to be analyzed to determine if an SEO approach is effective. There are organic traffic data, revenue, bounce rate, conversion rate, time spent by visitors, pages per visitor, and new vs returning visitors; the list goes on. A good SEO agency should not only provide a regular report of these data, but also explain to you their use and how they affect your website’s SEO performance.
3. Can you guarantee results?
This is a very important question in which a positive answer is definitely a red flag! Simply put, no SEO company can possibly guarantee to put your website on top 1 ranking in any search engine results plainly because search engine algorithms are constantly changing and SEO agencies are trying their best to keep up. SEO agencies can indeed help you boost traffic and visits, but they can’t secure the top spot for their clients all the time. What you should look for are past accomplishments and reassuring reviews from different clients.
4. Who will be handling my account?
Although there is no right or wrong answer here, it pays to know that if you are paying more, you should be getting more. If you think you are spending a huge amount for your SEO needs, it is a big relief to know that you have a team of experts to figure out solutions for you, rather than a one-man team.
Conclusion
Searching for the best SEO agency can be really challenging. The key is to be thorough in your research and throw the right queries during your interview. The questions above can help you have a good start.
