Tips To Optimize Your Web Page Content For Google’s Featured Snippet
Gaining the first ranking for Google is a difficult challenge that many brands have to undergo. However, the possibilities of taking the sweet number 1 spot on Google are far from the impossible. Businesses and organisations can still get the best form of exposure even without taking the top spot even when it seems like hiring an SEO company or SEM agency in Singapore will get you there. So even when the ranking appears to be a hard battle to win, a featured snippet is something that most brands should know and consider if they want to steal the traffic.
Featured snippets are an important aspect when searching for information on Google that shows the answer on a written search query. This means that online users get to see the information that they are looking for immediately which makes searches much easier. A website that has featured snippets gets a lot of attention hence they earn traffic easily when their content piece is picked by Google as the best form of an answer. So if Google picks your content piece as a featured snippet, then you can experience a huge boost for your website.
Here are some tips that you need to know for optimizing your content page for Google’s featured snippet.
Consider adding a Q&AS section on your website
One of the main goals to achieve a featured snippet is to exhibit a level of expertise and knowledge about your niche. A Q&A section helps establish and exhibits your level of expertise regarding your service or product. It lets people know the answers on the most common things that they asked about. Apart from that, it also boosts the chance for your info to be shown as a snippet form as it is seen as relevant and helpful for users who seek answers that are relevant to your niche.
Use the optimal word count
Your section doesn’t need to be that long and extremely comprehensive. What matters the most is you can answer questions in the most understandable and summarised way enough for Google to feature it as a snippet. Word counts for snippets should always be ideally between 40-50 words. It doesn’t have to be that long.
Know the proper formatting
There are many types of snippets that can be found on Google, there are video snippets for Youtube, table snippets that are often used for charting and comparing data, numbered and bulleted snippets for lists. If you are aiming for a particular snippet, it’s extremely crucial to be aware of its proper format so that your content will appear as an optimised snippet.
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