Did you know? 46% of all Google searches are local and yet more than half of the local businesses are yet to claim their Google My Business listing.
What is a GMB Listing?
Claiming and Optimising your GMB listing is the foundation of local SEO. It puts your company information online so it will appear in a variety of relevant search results.
• Address & Directions
• Contact Number
• Business Hours
• Reviews; etc.
But, while a GMB listing is a good starting point, there’s much to do to optimise your business for local searches.
OOm, an SEO vendor that offers SEO marketing services in Singapore shares how to get started with local SEO.
What is Local SEO?
Local SEO is the process of optimising your online presence to attract more business in your local area. It will help you appear in relevant searches with local intent or those with a location or ‘near me’.
It’s what makes it different from the standard SEO and explains why you should also invest in it.
How to Optimise for Local SEO
Next to GMB listing, here are the steps to optimise for local SEO.
• Localise Your Website - Include your location naturally throughout your website. For example, “a reputable SEO vendor in Singapore.”
• Build Citation - List your business in citation sites and directories. It will boost online credibility and increase search ranking at the same time.
• Manage Reviews & Ratings - Genuine, honest reviews showcase the quality of your service and send signals to Google that you are an authority in your niche.
• Get High-Quality, Relevant Backlinks - Getting backlinks from reputable websites can also help your website be recognised as a trusted source, which in turn can help increase your visibility.
Ready to get started? Outsource your local SEO in Singapore with OOm today!
